Project
Andrew James
Rebranding, website design, full-service design support.
The opportunity
Andrew James had strong manufacturer partnerships and installation expertise but lacked a cohesive brand and digital presence to compete in the premium interior design market. Their existing visuals did not convey the sophistication and attention to detail of their services, and digital touchpoints struggled to showcase projects or guide clients through complex renovations.
The opportunity was to create a complete brand and digital system that elevates market positioning, establishes premium credibility, differentiates from mass-market competitors, and builds confidence through immersive project showcases.
Where design comes in
Premium interior design needs more than quality work. It requires a brand that communicates sophistication, trust, and contemporary energy, inspiring confidence in high-value decisions.
The goal was to create a visual system and digital experience that positions Andrew James as Yorkshire’s leading choice for refined residential interiors, backed by German engineering and precision craftsmanship.
Design in action
The process began by exploring how to elevate Andrew James’ market position and showcase expertise through visual identity and digital storytelling. This led to a cohesive brand system supporting their premium service offering. Design key:
- Premium colour strategy: Dark green primary palette with lime-yellow accents conveys quality and contemporary energy, distinguishing Andrew James from conservative competitors.
- Geometric logomark: A modern logomark built on the company’s wooden block plane heritage reflects history with a contemporary touch.
- Typography: Clean sans-serif families with varied weights balance premium positioning with readability, creating impact across digital and print.
- Immersive digital experience: Full-width photography of completed installations, curated galleries of materials and spatial solutions, and “Let’s bring your dream to life” messaging position renovation as lifestyle transformation.
- Comprehensive guidelines: Detailed specifications ensure consistent brand use across wordmarks, colours, typography, and applications.
What changed
The new brand system and digital experience positioned Andrew James as Yorkshire’s premier interior design choice. The dark green palette with yellow accents created distinctive recognition, while the website showcased project quality and service range.
Homeowners gained confidence through immersive imagery, clear communication, and guided pathways from inspiration to engagement. Andrew James achieved visual differentiation and built trust across all touchpoints.
The impact
The brand and digital experience deliver clear differentiation in the premium market. By highlighting partnerships, installation quality, and immersive storytelling, Andrew James converts aspirational browsers into consultation-ready clients.
Deliverables
Branding
Brand guidelines
Brochure design
Social media assets
Web design and development
Tools