Project
Brio Digital recruitment
Full-service design and web support.
The opportunity
Technical recruitment often values speed over fit, leading to mismatched hires and low retention. Companies struggle to find talent in areas like functional programming, AI and public sector transformation, while candidates deal with recruiters who lack technical understanding.
Traditional models prioritise quick placements over long-term partnerships, putting profit before ethics.
This created an opportunity to build and communitate recruitment model grounded in genuine technical expertise, commercial success with B Corp standards and a people-first approach.
Where design comes in
Purpose-driven recruitment needs more than expertise. It requires a brand that unites diverse specialisms under shared values of social responsibility and long-term partnership.
The design established a modular brand system that serves distinct markets, from functional programming to public sector transformation and IT consulting, while maintaining clear recognition and consistent professionalism.
Design in action
The design process began by exploring how technical recruitment could succeed commercially while acting as a force for good. This led to a unified brand system adaptable across three specialist brands.
Modular brand architecture: A cyan-and-green geometric logo that works across sub-brands while keeping recognition and professionalism.
Full-service design approach: A complete brand identity covering visuals, digital presence, guidelines, and documentation to reflect B Corp values and technical expertise.
Specialist positioning: Clear differentiation for functional programming, public sector, and IT consulting markets while maintaining shared values and a cohesive visual language.
What changed
Brio Digital set a new standard for recruitment. Companies accessed truly specialised technical talent through recruiters with deep domain expertise. Candidates experienced a process that valued career motivations beyond salary.
The brand promoted long-term partnerships over short-term placements, building trust through B Corp certification and ethical practices. Modular architecture supported specialised expertise while maintaining shared values and visual consistency.
The impact
Brio Digital transforms technical recruitment into a force for good. The brand balances commercial success with social and environmental responsibility, creating experiences that treat candidates and clients as long-term partners rather than transactions.
Deliverables
Brand and visual identity
Brochure design
Social media assets
Web design and development
Tools
