Project
Sunnyside: Pregnancy wellness companion
Designing a pregnancy app to build confidence and care for expectant mothers.
The opportunity
Scattered information sources often overwhelms expectant mothers. Medical appointments, wellness apps, community forums and conflicting advice from various platforms fragment an already complex journey. Traditional pregnancy apps focus solely on physical tracking while neglecting mental health.
An opportunity emerged to create a unified platform that provides evidence-based guidance, fosters community connection and supports wellbeing throughout the pregnancy journey.
Where design comes in
Pregnancy care requires more than tracking tools. It demands a companion that understands the complete range of expectant mothers’ needs, from medical information management to emotional support.
I designed an intuitive pregnancy platform that prioritises peace of mind. Every interaction, from onboarding to daily check-ins, aimed to reduce anxiety while empowering mothers with the tools and knowledge they need for a confident, healthy pregnancy experience.
Design in action
The design process started by understanding the fragmented nature of existing pregnancy care tools. Key design:
- Personalised onboarding: Gathering health information, lifestyle preferences, and medical conditions to create tailored wellness plans.
- Holistic tracking: Daily check-ins capturing physical symptoms and emotional wellbeing through an intuitive scoring system.
- Pregnancy Passport: Centralised medical data, NHS numbers to current medications, provide instant access during appointments.
- Community content: Curated content hub with articles and media like guided meditations and nutritional guidance vetted by experts.
- Visual clarity: Cohesive purple and pink gradient system creating warmth and calm, with clear typography and intuitive iconography.
What changed
Sunnyside will become the foundation for confident pregnancy journeys. Expectant mothers gain a single platform that replaced fragmented tools with unified support while reducing anxiety around pregnancy uncertainties. Daily check-ins encourage consistent engagement and eliminates scrambling for medical information during appointments.
Impact
Sunnyside creates measurable improvements in pregnancy wellness by consolidating essential health management into a single, trusted platform. It addresses the range of pregnancy care and mental health alongside physical wellness, resulting in better outcomes for mothers and babies.
Deliverables
Branding
Brand guidelines
Presentation templates
App UI design
Tools